A job interview is more stressful. The man or woman that hasn’t made a lot of changes isn’t practiced what’s involved (nor if they need to be), and the man that has made a lot of changes doesn’t have any idea about what’s involved either, or they wouldn’t be making so many changes!

Getting ready for the meeting de-stresses the situation considerably. However, 78% of all candidates – no matter the level for which they’re interviewing – wing it! And frequently cause themselves to be weeded out from the process.

Like so much of this interview, seemingly innocent questions may trip you up. You think you are calling them in a manner that puts you in the best light, but you’d be amazed by how many people completely miss the ship. Merely to expect a meeting has a favorable result is insufficient. That is basically forfeiting your capacity to drive up the percentage of a positive result.

For instance, in response to this query, “Why do you want to work here?” Some folks will say things like:

“I have worked in this industry for 15 decades and been very successful. I believe I can make a difference in your own organization. I have an established track record of leadership. I’ve read in the newspaper that your business is having some issues, and with my experience as a Director of XXXXX, I can help straighten those out.”


Why? The answer shows no study, no idea, no thought. It seems inventory and could suffice for any variety of companies. Overall, unimpressive.

In my experience as a recruiter, I have found that while mid-level management will UNDERanswer the question, upper-level management will frequently OVERanswer the query. One group does not offer enough information due to a limited absence of expertise. Another team has been around, worked their way up the ladder more than one company, and in their attempt to sound thoughtful, smart, and prudent, end up saying very little at all.

Let’s look closer.


Here is where you can display your research. Tell the interviewer what you have learned about the business, and it is attractive to you. SPECIFICS would be the secret here.

Relate those particular examples from your own experience to what you have learned about the company, their attention, and their economy. Look at your character and what motivates you and how that relates to some details you learned from the ad, your recruiter, your friend who called you, or from where you learned of this opportunity.

For example, perhaps their ad stated that they were seeking to set a marketing section from the ground up.

And you may ask, “What if it’s not a high profile company? Imagine if it’s on the side and neighborhood?” Right. Not every provider is the size of General Electric or even a regional public powerhouse which you are able to look up in Dun & Bradstreet.

However, most librarians are more than willing to assist you to find any information that might be present in any of the study books. Local newspapers may have done stories about the company, and the library could have those also. And nowadays, most firms have a website.

Share what you could do and why you think you can make a contribution and benefit the company. This question is about how YOU can benefit the business, not how the company can benefit YOU.


Some interviews are lost right at this time. This is not an invitation to go to ad museum about what that has happened to you since you were five years old or as your very first job out of college. Nor can it be the time to shrug your shoulders and provide an unplanned, one-sentence answer.

Some people, particularly those who haven’t ready and have a tendency to talk when they get anxious, locate themselves drifting. Put together a great little two – 3-minute verbal bio about your livelihood, your credentials, and why you are interested. Understand what you’re going to say ahead of time.


In recruiting we used to say, “‘A’ applicants for ‘A’ companies, ‘B ” candidates for ‘B’ companies and ‘C’ applicants for ‘C’ businesses,” and a ‘B’ candidate isn’t just someone whose abilities and track record is only so-so, it is also an ‘A’ candidate whose poor interviewing skills MAKE him a ‘B.’

Knowing that you are, what you need, what you have to offer and what you have accomplished – and having it all on the tip of your tongue – can make or break you for a job offer – not just for your ideal job, but sometimes for finding ANY job.

Being able to sell yourself, your abilities, how you can benefit a possible business and then being able to close the deal requires taking the opportunity to investigate and learn the provider. This means knowing yourself well enough which you may apply aspects of your capabilities to the individual details and facts about that INDIVIDUAL business – and you could do it smoothly without groping for words or simply winging it.

However, as he stated, “you only have one chance to make a really good impression,” and if you don’t take it seriously enough to study and thoroughly prepare, someone else will, and that is the person who will get the job!

Do your homework prior to EVERY interview! There is no opportunity to produce a 2nd good impression!

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